Five Commandments of Personal Branding

1. Identify and recognize the Essence of You. That becomes your uniqueness and distinguishing factor.

2. You have to love what you are doing. Do what you are passionate about; what you care about; what excites you; what gets you up in the morning.

3. Always know who your customers are and what they want. Really understand the clients’ issues, challenges and problems; then provide a solution.

4. Find something you can do better than anybody else. Then become really, really good at that.

5. Create visibility and get exposure; speak, write, network, do public relations, or anything else that gets your name out.

Bonus: Find a topic that is not yet covered, and become an expert on that topic.

Five Insights on Personal Branding

1. The experience creates the brand.

2. Personal branding is about how other people perceive you. What really matters is what others believe you can do for them.

3. A genuine personal brand has to be rooted in a meaningful cause, a passion or deep commitment.

4. Strong brands mobilize people. They get people to take action because there’s an emotional connection between the brand, the message and the client.

5. Brand recognition builds when people who have never met you know who you are.