1. Identify and recognize the Essence of You. That becomes your uniqueness and distinguishing factor.
2. You have to love what you are doing. Do what you are passionate about; what you care about; what excites you; what gets you up in the morning.
3. Always know who your customers are and what they want. Really understand the clients’ issues, challenges and problems; then provide a solution.
4. Find something you can do better than anybody else. Then become really, really good at that.
5. Create visibility and get exposure; speak, write, network, do public relations, or anything else that gets your name out.
Bonus: Find a topic that is not yet covered, and become an expert on that topic.
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