1. The experience creates the brand.
2. Personal branding is about how other people perceive you. What really matters is what others believe you can do for them.
3. A genuine personal brand has to be rooted in a meaningful cause, a passion or deep commitment.
4. Strong brands mobilize people. They get people to take action because there’s an emotional connection between the brand, the message and the client.
5. Brand recognition builds when people who have never met you know who you are.
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